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Checklist

KPI Quality Checklist

How to tell a measurable outcome from a restated activity, with tests for baseline, attribution, and verification.

datatreasuryproposal analysis

Most proposal KPIs are activity counts wearing an outcome's clothing. These tests separate the two without demanding academic rigour.

The checklist evaluates measurement quality only. It does not weigh whether an outcome is worth funding.

Preview

Tests applied to each KPI

  • Is there a stated baseline before work begins?
  • Could the number move without the funded work happening?
  • Who measures it, and can anyone else reproduce it?
  • Is the target a threshold or an open-ended 'increase'?
  • What is the reporting interval and where is it published?